the art and business of affiliate marketing by Bhavesh - HTML preview
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Pay Per Click Advertising
Google Adwords – http://adwords.google.com
Yahoo Search – http://searchmarketing.yahoo.com
Microsoft – http://advertising.microsoft.com
Sale, Lead or Click
Affiliate networks are designed to compensate their affiliates based on 3 different types of actions: pay per click (PPC), pay per lead (PPL), and pay per sale (PPS).