Building Your Brand: Making Business Happen in a Global Economy

by Allison Summers

Today’s best business opportunities can be found worldwide and there are no closed borders for open-minded entrepreneurs who recognize the value of thinking globally. That is why Building Your Brand: Making Business Happen in a Global Economy is a useful guide for business founders and owners looking to sharpen their value proposition and cultivate a global mindset. Mixing practical advice with insider secrets, this book will challenge you to develop a strong business ecosystem centered...