The Founder Success Formula

Book Description

Ross Franklin, founder of Pure Green, reveals how he built one of the fastest-growing juice bar franchises in America. Learn 13 leadership tools and 6 influence strategies tested across decades in fitness, wellness, and franchise operations. Franklin shares how he managed elite health clubs like Equinox and Chelsea Piers, scaled high-performance teams, and raised capital during a crisis. This book is for founders and operators—and delivers clear frameworks for execution, leadership, and influence, built from years in the trenches. If you're serious about growing your business, start here.

Ross Franklin

I’m a best-selling author and thought leader, named one of the top five wellness entrepreneurs in the U.S. by Thrive Global and recognized in the Forbes Next 1000. I wrote The Founder Success Formula and contribute to Forbes and Entrepreneur. With over two decades of experience, I’ve built and scaled high-end wellness and fitness brands. I’m the founder and CEO of Pure Green—one of the fastest-growing cold-pressed juice companies and juice bar franchises in the country. My focus has always been blending business innovation with a mission for global wellness. Before starting Pure Green, I worked as a strategic consultant, stepping into C-suite roles to turn around underperforming companies and drive growth. Today, I speak at conferences, host a podcast, and share what I’ve learned about franchising, entrepreneurship, leadership, and performance strategy. My goal is to help other entrepreneurs and franchisees build scalable, purpose-driven businesses.

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