How to Nail Social Media Without Fail by Jon Rognerud - HTML preview
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The Dynamics for Internet Usage in 2004
One Way Communication
In 2004, companies launched their websites in many cases as an “online brochure” basically converting their print publications into electronic data. Visionary companies took a different approach and sought out the answer to the question: “How can we make e-commerce work for us?” These are the companies who collectively helped e-commerce evolve to its present level of development by utilizing the following services and products:
· Companies that deliver search media products/services: $3.1 billion
· Related in-house Search Engine Marketing expenses: $618 million
· Outsourced Search Engine Marketing services: $380
· Search Engine Marketing technology license fees: $30 million