Getting Started with Google Analytics by Eli Davis - HTML preview
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Further Reading
As Forbes contributor Jayson DeMers once pointed out, "Google Analytics can be as simple or as complicated as you want it to be". Google Analytics is a great instrument that allows you to keep things simple when it comes to the basic needs of a medium-sized website. However, you’ll need to invest time and delve into the details of Google Analytics if you are working on a complex project.
Here are a couple of resources that can help you expand your knowledge of Google Analytics:
- Google’s Analytics Academy and a video introduction to Google Analytics
- Google’s Analytics Help Center
- Google Analytics YouTube Channel
- A free Google Analytics course from Udemy
- A great post on SitePoint on using Google Analytics to improve your UX
