Getting Started with Google Analytics by Eli Davis - HTML preview
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Download the book in PDF, ePub, Kindle for a complete version.
Download the book in PDF, ePub, Kindle for a complete version.
Working with Google Analytics:
Types of Reports
Google Analytics uses the information collected by the brainiacs at Google. The service curates data and provides you with reports of four types: Audience, Acquisition, Behaviour, and Conversions.. Let’s have a closer look at these reports:
Experiments allow you to evaluate certain aspects of your website with A/B testing.
In-Page Analytics require a separate plugin. These reports show which elements of your site receive more interactions.
