2. Pricing 101... The Crash Course

Price. Your business model revolves around it. Finding the right price for your product is critical -- it can literally double or triple your profits.

 

The best place to start? With a look back in history, of course. It gives us a better view of the present and helps us to plan for the future.

 

So we’ll begin with 5,000,000 years worth of pricing perspective…