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Branding in Perspective: Self-Branding for Professional Success - PDF Preview

Branding in Perspective: Self-Branding for Professional Success

Branding in Perspective: Self-Branding for Professional Success

by

We present an overview of self-branding and then describe the steps in self-branding, differentiation/positioning, self-brand management and re-invention, the online self-brand, and several real examples of successful and unsuccessful self-branding. Conclusions and recommendations are offered. An extensive literature review is provided.

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