The Management of Communications by Allan Thain - HTML preview
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CONTENTS
1. The Technique of Planning
2. Advertising
3. Exhibits and Displays
4. Special Events and Ceremonies
5. Media Relations
6. Power Point/Video/DVD (Visual Media)
7. Communicating with Special Publics
8. Writing, Editing and Publishing
9. Marketing
10. Developing Technologies in Communications
11. Communication Research
12. Communications Planning, Budgeting
13. Contracting